Media; Levi Jeans Campaign Essay example -- essays research papers

Why in your opinion, was the Levi Strauss 501 campaign so fortunate?The Levi Strauss 501 advertising campaign was so successful in 1984-1990 as it attracted the regular(prenominal) American teens selling independence, sexuality and physical good looks, representing the perfect figure and body. It illustrated a complete lifestyle to the teenagers world. Admiring the fantasy of idols James Dean and Marlon Brando, entirely connecting to the Levi guys (jeans) in the adverts, giving the impression of a sensual, healthy radiant aspect, to the gazed audience. Falling for the act, teens still continued to buy the different types of jeans, whilst new ideas were being designed. People realise presently it was just a pretence illusion. Although these shams still occur in adverts today.In the advert The Launderette, it begins straight away with music, then a view of a Korean soldier standing outside, indicating the war had just ended. Hes put there as a parallel to the Levi guy, hes non as laid back At first the camera doesnt focus on the Levi guys face, giving mystery and intrigue to the viewers. launching into the steamy launderette, everyone turns and st bes. Staring is the usual old, slob-like husband, one hand holds a cigar, whilst in the other sits a beefy, dripping hamburger Noticing his entry, the Levi guy slyly removes his cool sunglasses, uncover his smiling face. With the dark, slick back hair, a dream to every girl. Dull lighting among the other customers symbolizing their shallow lives, whilst innocently he places his clothes into the political machine . Unusually he puts stones into the machine along with his clothes, thinking nonhing of the matter. Glaring at him is the average housewife with her children observing jamly.Sliding his jeans off, there is a close up on his backside- revealing the one and only red Levi tab, showing they are nicely fitted, encouraging the opposite sex. Steam evaporates around him, sexuality diffuses in the area. Red, wh ite and blue colours surround the launderette corresponding to the American flag- the jeans belong to America All attention on him, he turns round in white boxer shorts, attracting people to buy them and causing his brown, toned body to glisten. Typical, normal girls, giggle together, as he sits down in the middle of the time lag seats. Above him a bright orange border encloses him. Expressing his delightful, healthy life. ... ... always zoomed in on. Typical American items are benefited. Like the leather and denim jackets are repeated. Golden, happy endings diffuse into the sunset. Skyscrapers tend to appear in the background. Steam is generated by the large amount of heat and passion in the ads. At the end of all advertisements, a slogan is concluded. For example The Pick ups one is separate the man from the boys. Relating to the story. Also the Levi tab is expressed every time. It is the trademark of the jeans.The adverts were only shown in the U.K, they were not performed in t he U.S.A. The U.K is continually blasted by Americas products and images. The T.V media continues to blitz our minds. In the adverts, people dont analyse the visual images with a critical, impartial eye. So they result remain to carry on believing the false acts, and buying the products. Advertisements should not be held back though as then no industry would construct a boost in making money from the publicity, so then no company could afford to make quality merchandise.The Levi campaign was so successful then but not as much now, to what it was. It managed to succeed in making jeans a fashion statement (which they still are).