Organisation Behaviour Essay Example | Topics and Well Written Essays - 2750 words

Organisation Behaviour - Essay poserAccording to Rahmati and Fard (2012) and Sease (2013), metaphors refer to a form of speaking where one thing would be expressed in the light of another so as to describe the character of the subject. They play an important role in understanding and interpreting organisations. To bring this into perspective in this paper, two metaphors borrowed from Images of Organisation, namely, organisation as an organism and semipolitical organisation will be used to describe orchard apple tree Inc., as the chosen case organisation. apple Inc. apple Inc. is a multinational corporation with its headquarters in Cupertino, California dealing with designing, developing and marketing personal computers, computer software and consumer electronics. The American familiarity known for its hardware products such as mackintosh computers, iPhone smartphones, iPad tablet computers and iPod music players and software such as iTunes media browser and Safari web browser a mong others was founded by Steven Wozniak and Steven Jobs in 1976 and incorporated in the following year. In the first year of its incorporation, the truehearted released the first orchard apple tree computer, Apple I. Today, Fortune 500 Magazine (2012) documents Apple Inc. as the second largest information technology confederation globally, after Samsung Electronics, by revenue and has been ranked third largest as a mobile phone maker. In 2008 through and through 2012, it was documented by Fortune 500 Magazine as the most admired whole in America and globally. Going by market capitalisation, it ranks second among the largest publicly traded corporations globally with its value as of January 2013 estimated at USD 414 billion. Its 2012 annual revenue was USD 156 billion as retrieved from its website (http//www.apple.com/). The Late Steve Jobs has been widely accredited for the success that Apple Inc. enjoys today. Together with Steve Wozniak, Steve Jobs co-founded Apple Computers Inc. in 1976, having both dropped out of college (Mittan, 2010). Following the success of their computers in the market, Steve Jobs and the then president, Michael Scott got complex in power struggle. Though Scot resigned in 1981, tension continued to escalate causing Jobs to quit the company he had co-founded in 1985. NeXT, the company consequently formed by Jobs was purchased by Apple in 1996 see the re-entry of Jobs who later in 1997 became the CEO, steering the firm to greater achievements. In 2011, Tim Cook took up Jobs roles after his endurance from being the Chief Executive so as to have ample time to concentrate on his deteriorating health, but died later in the same year. Cook has since steered forward the corporation in its operations. Analysis of Apple using Morgans Metaphors Apple as an organism Morgan (2006) uses this organism metaphor of organisations to describe their survival through varied environments. According to Black (2003), this metaphor makes humans to vie w organisations as living units or organisms which must(prenominal) adapt to the changing environment in order to survive. In this case, Apple Inc. considered as an organism would be pegged on its evolution through varied business environments over time. On its inception in 1976, the firm started as a company dealing purely in computers. With time and due to demand, the company